Unit 6 Ruby Shefras

Gizmo Games plan: Potential social media channels: Taking into account our target audience, the best social media channels for our campaign will be Instagram, Twitter and Facebook.  Instagram is where our main campaign will be. This is because it's the social media channels that is used the most by people in this age group. Twitter is used by people in the older part of our target audience, so we can aim specific adverts at them on Twitter. Facebook doesn't have a word limit so we can use FB for longer advertising concepts. Online tools that we could use during the pre-production phase: Google Analytics to monitor the audience uses and feedback of our app. The app will be available on Google Store which is how we will access Analytics page.  Buffer - which could be used to schedule parts of our advertising campaign on social media  Google adWords - to find the most effective way to get your app to the top of each App Store search page. (SEO) Canva - in...

Aim: to investigate the impact social media has had on human interaction. Key areas of importance during the planning stages of a media campaign: Production plans  Timescales (e.g. for launch) milestones Gantt chart review and feedback data analysis  The Social Media Sales Funnel : This model helps you understand all of the stages that a social media campaign will go through in order to be successful. It details the stages from the creation of initial awareness through feedback. Note that the same tools and functions of the social media channels will be used throughout, the objectives and stages are aimed at continually building audience awareness. Generate leads: (facebook advertising, google advertising, SEO). This initial section involves creating awareness SEO and Facebook pages are set up. SEO - involves affecting the visibility of a website in a search engine; may target different types of search, including image and video, academic and news searches. Bui...

Aim: to investigate the impact social media has had on human interaction.  Section B is worth 30 marks out of 60  You should spend 45 minutes on this section - half the exam time.  Things you might be asked about: You will always need to justify your choices and decisions made.  Social media channels. (main channels that will target your audience)  Ideas for creative content. Gaming feedback and evaluating responses from the audience.  Ideas to respond with:  Ways the objectives and core messages could be promoted through short videos on instagram/ snapchat or vox pops.  key activities of marketing campaign  content could include different social media platforms - twitter, facebook. With interviews of local people about the campaign and awareness of it.  social media and online distribution channels used to reach the audience  how each of the social media channels would be used in terms of updating the game pr...

Aim: To investigate the impact social media has had on human interaction. How to utilise Twitter, Facebook and Instagram to generate ideas/ get brand awareness: Research current trends - TikTok Use instagram to discuss collaborations with people - social media makes communication around the world easier, you can direct message famous artists.  Twitter can be used to announce/ tease the idea of new music to make people aware, get people interested in your brand before the music is released.  Soundcloud/ TikTok can be used to release samples of your music, any social media user has the opportunity to post their own content once they create an account. Snapchat can also be used to post samples in order to receive audience feedback.  Crowdfunding (kickstarter) Crowdsourcing can help you to find a team of people to work with you on your project; artwork, sound engineers, musicians and lyricists at a cheaper price than using famous or super professional workers....

Aim: To investigate the impact social media has had on human interaction. Example : Tommy Robinson - co-founder of the English Defences League, far right activist and anti-islam activist, confronts a twitter user after he posted a tweet saying "someone just kill Tommy Robinson already". He receives a lot of coverage in the media for his views - this raises the question of how fine the line is between free speech and hate speech in the media. Current social media regulation: (BBC article) The government has proposed measures to regulate social media companies over harmful content, including "substantial" fines and the ability to block services that do not stick to the rules. At the moment, when it comes to graphic content, social media largely relies on self-governance. Sites such as YouTube and Facebook have their own rules about what is unacceptable and the way that users are expected to behave towards one another.  This includes content that promotes fake...