Unit 6 Ruby Shefras

Aim: To investigate the impact social media has had on human interaction. Globalisation: The process of international integration arising from the interchange and exchange of products, ideas, politics and popular culture. Globalisation is also seen as a way that international boundaries that once existed are broken down by the advent of new technologies.  Social media has contributed to this, with the way in which users of a network can connect in an instant. Citizen Journalists The way in which audiences utilise the function of social media to instantly communicate ideas to others.  Citizen journalists can now publish thoughts, comments, photographs and videos instantaneously, sharing them globally. This has revolutionised how we see the world around us, and how news is reported. It’s no longer solely in the hands of news/media conglomerates. E.g.  John Simpson In his autobiography, A Mad World, My Masters, BBC war correspondent John Simpson...

Aim: To investigate the impact social media has had on human interaction. Personal vs professional: On a personal level, social media is used by individuals to document aspects of their day-to-day lives - so, sharing videos of their holidays that no one else wants to see, chronically in unnecessary detail what they've had to eat that morning, how many ab crunches they've done at the gym, quotations from the Dalai Lama about wellbeing accompanied by stock photographs of sunsets, their inane thoughts on political issues of the day...list goes on. Essentially, it's a breeding ground for vanity. There is a degree to which there is a cross-over between personal and professional - in which people use their social media accounts to further their own business interests. This might be an existing celebrity, though increasingly, the lines are becoming blurred - with celebrity bloggers, vloggers, YouTubers etc. Across the world people spend 1 billion hours on YouTube per day. S...

Aim: To investigate the impact social media has had on human interaction. Case study: Avengers Endgame   (Anthony and Joe Russo, 2019)  Part of a wider Marvel franchise, bringing together a number of characters from previous films, such as Iron Man and Captain America . Why was the film so successful? ( box office)   It has grossed over $2.7 billion worldwide, surpassing Infinity War 's entire theatrical run in just eleven days and setting numerous highest-grossing film and box office records, and is the highest-grossing film of 2019, as well as the second-highest of all time. It is the highest-grossing superhero film of all time, highest-grossing film based on a comic book, highest-grossing film released by Walt Disney Studios, second-highest-grossing film of all time worldwide and in the United States and Canada, as well as the fifth-highest-grossing film of all time worldwide when adjusted for inflation part of a wider Marvel franchise, bringing toge...

Aim: To investigate the impact social media has had on human interaction. Wikinomics: This theory was developed by Tapscott and Williams in 2006. It describes how mass collaboration changes everything. The theory and practice of collaborative innovation. it means people can come together to create value - e.g. creating wikipedia that anyone can edit and share knowledge. *Video on Tapscott on Wikinomics* The long Tail Theory: Devised by Chris Anderson of Wired magazine First published 2004, then as a book in 2009 Concerns mass vs niche products and audiences The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all conta...

Aim: to investigate the impact social media has had on human interaction. Starter: Web 1.0 : the 'web' was initially developed in 1991 by Sir Tim Berners-Lee. It was originally an information space, wherein consumers could access information. It was fairly static, though hypertext (text that could be linked) was in development. Web 2.0 : a term coined by Tim O'Reilly and Dale Dougherty in 2004. Essentially, it is the theory that websites increasingly offer the potential for audience participation and collaboration. In 2004, David Gauntlett suggested that traditional models of media 'gatekeeping' (mediated to the 'little people' by 'media gods') were gradually being eroded, and consumers were given a voice through enhanced web technologies, becoming prosumers. Allows users to interact and collaborate with each other in a social media dialogue as creators ( prosumers) of user-generated content. Mobile phones enhance social connections that have ...

Social media and globalisation: 1h 30 mins 6 questions last question is 30 marks - worth half the marks of entire paper. 45 minutes on 30 marker 90s per mark Example paper: question 6 is a brief based question - given 3 pages to answer.  create a marketing campaign for the launch of the business in the brief.