Social media and globalisation
Aim: to investigate the impact social media has had on human interaction.
Starter:
Web 1.0: the 'web' was initially developed in 1991 by Sir Tim Berners-Lee. It was originally an information space, wherein consumers could access information. It was fairly static, though hypertext (text that could be linked) was in development.
Web 2.0: a term coined by Tim O'Reilly and Dale Dougherty in 2004. Essentially, it is the theory that websites increasingly offer the potential for audience participation and collaboration. In 2004, David Gauntlett suggested that traditional models of media 'gatekeeping' (mediated to the 'little people' by 'media gods') were gradually being eroded, and consumers were given a voice through enhanced web technologies, becoming prosumers. Allows users to interact and collaborate with each other in a social media dialogue as creators ( prosumers) of user-generated content. Mobile phones enhance social connections that have always existed.
Web 3.0: the so-called 'semantic web'. Web 3.0 was a term first used by John Markoff in 2006. The semantic web is the process of allowing machines to understand the meaning of hyperlinked information to personalise content to audiences. Effectively, the web becomes 'intelligent' - it tracks your preferences and habits. In a commercial sense, personalised advertisements can reach you.
Web 4.0: the future. Databased of personal information. Potential for intelligent avatar agents acting, for example, as shopping assistants for audiences.
Social media channels: social media is used by individual members of the public, media producers, celebrities, commercial businesses, political activists, news agencies, charities, and many other groups to communicate and reach out to audiences. The channels are the different types of products used in order to do this.
Prosumers create UGC - user-generated content - the term primarily refers to non professionals generating content.
extinction rebellion would not exist without social media.
BBM was used to create the London riots without the press finding out until after the riots.
Social media debate:
Marshall McLuhan theorist - his idea was that wed be living in something called a global village
linkedin
flickr
Spotify
pinterest
Tumblr
google+
vine
kickstarter
snapchat
Facebook
twitter
instagram
Starter:
Web 1.0: the 'web' was initially developed in 1991 by Sir Tim Berners-Lee. It was originally an information space, wherein consumers could access information. It was fairly static, though hypertext (text that could be linked) was in development.
Web 2.0: a term coined by Tim O'Reilly and Dale Dougherty in 2004. Essentially, it is the theory that websites increasingly offer the potential for audience participation and collaboration. In 2004, David Gauntlett suggested that traditional models of media 'gatekeeping' (mediated to the 'little people' by 'media gods') were gradually being eroded, and consumers were given a voice through enhanced web technologies, becoming prosumers. Allows users to interact and collaborate with each other in a social media dialogue as creators ( prosumers) of user-generated content. Mobile phones enhance social connections that have always existed.
Web 3.0: the so-called 'semantic web'. Web 3.0 was a term first used by John Markoff in 2006. The semantic web is the process of allowing machines to understand the meaning of hyperlinked information to personalise content to audiences. Effectively, the web becomes 'intelligent' - it tracks your preferences and habits. In a commercial sense, personalised advertisements can reach you.
Web 4.0: the future. Databased of personal information. Potential for intelligent avatar agents acting, for example, as shopping assistants for audiences.
Social media channels: social media is used by individual members of the public, media producers, celebrities, commercial businesses, political activists, news agencies, charities, and many other groups to communicate and reach out to audiences. The channels are the different types of products used in order to do this.
Prosumers create UGC - user-generated content - the term primarily refers to non professionals generating content.
extinction rebellion would not exist without social media.
BBM was used to create the London riots without the press finding out until after the riots.
Social media debate:
Marshall McLuhan theorist - his idea was that wed be living in something called a global village
flickr
Spotify
Tumblr
google+
vine
kickstarter
snapchat
Excellent notes, Shefras. Keep up the good work.
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