Personal vs professional purposes and uses
Aim: To investigate the impact social media has had on human interaction.
Personal vs professional:
On a personal level, social media is used by individuals to document aspects of their day-to-day lives - so, sharing videos of their holidays that no one else wants to see, chronically in unnecessary detail what they've had to eat that morning, how many ab crunches they've done at the gym, quotations from the Dalai Lama about wellbeing accompanied by stock photographs of sunsets, their inane thoughts on political issues of the day...list goes on. Essentially, it's a breeding ground for vanity.
There is a degree to which there is a cross-over between personal and professional - in which people use their social media accounts to further their own business interests. This might be an existing celebrity, though increasingly, the lines are becoming blurred - with celebrity bloggers, vloggers, YouTubers etc. Across the world people spend 1 billion hours on YouTube per day.
Social examples of using social media to boost your name: Kim Kardashian, James Charles
Donald Trump: Ordinarily, the discourse of US presidents is filtered through to the public after careful speech writing from spin doctors. Not so with The Donald, who regularly takes to social media – specifically, Twitter – to air his views.
Maslow's Hierarchy of Needs:
Abrahams Maslow's Hierarchy of Needs (1943) pyramid is a useful model, which addresses human needs that exist beyond basic survival. It's not specific to media, and has been used and developed across a range of different subjects and ideas. Its principles can be usefully applied to social media.
1. Self- actualisation and esteem
Social media has negative, as well as positive effects on customers.
2. love and belonging. This is a major one for social media - building groups dedicated to people or things. These can often be very niche.
Kaboodle is a free social network geared toward people who like to shop. Founded in 2005, its mission is to help people recommend, share and discover products. It's different from a regular shopping site because its not just a list of products. It offers users tools to better organise their shopping as well as find the best prices. The site boasts more than 12 million monthly visitors with more than 800,000 registered users. The site doesn't sell anything -- it merely exists to help people to share information and bond over their shared interest in shopping. Users say that the community points them toward items they wouldn't have found on their own. Paid advertising supports the site.
The first ever social network:
The WELL is a cherished destination for conversation and discussion. It is widely known as the primordial ooze where the online community movement was born — where Howard Rheingold first coined the term “virtual community.” Since long before the public Internet was unleashed, it has quietly captivated some accomplished and imaginative people. Over the last three decades, it’s been described as “the world’s most influential online community” in a Wired Magazine cover story, and ” the Park Place of email addresses” by John Perry Barlow. It’s won Dvorak and Webby Awards, inspired songs and novels, and almost invisibly influences modern culture. It is build upon Grateful Dead and the site is the central conference, where everybody goes first. Announcements, general discussions and lots of playful topics. People talk about their own lives as well as about the band and other Deadhead matters. Founded more than two decades ago in association with the Whole Earth Review, the service was recently purchased to be run by a group of its own long term active members.
Professional - Linkedin:
A business-oriented service that allows users to share online CV profiles in order to communicate with other business professionals and gain employment.
Personal vs professional:
On a personal level, social media is used by individuals to document aspects of their day-to-day lives - so, sharing videos of their holidays that no one else wants to see, chronically in unnecessary detail what they've had to eat that morning, how many ab crunches they've done at the gym, quotations from the Dalai Lama about wellbeing accompanied by stock photographs of sunsets, their inane thoughts on political issues of the day...list goes on. Essentially, it's a breeding ground for vanity.
There is a degree to which there is a cross-over between personal and professional - in which people use their social media accounts to further their own business interests. This might be an existing celebrity, though increasingly, the lines are becoming blurred - with celebrity bloggers, vloggers, YouTubers etc. Across the world people spend 1 billion hours on YouTube per day.
Social examples of using social media to boost your name: Kim Kardashian, James Charles
Donald Trump: Ordinarily, the discourse of US presidents is filtered through to the public after careful speech writing from spin doctors. Not so with The Donald, who regularly takes to social media – specifically, Twitter – to air his views.
Maslow's Hierarchy of Needs:
Abrahams Maslow's Hierarchy of Needs (1943) pyramid is a useful model, which addresses human needs that exist beyond basic survival. It's not specific to media, and has been used and developed across a range of different subjects and ideas. Its principles can be usefully applied to social media.
1. Self- actualisation and esteem
Social media has negative, as well as positive effects on customers.
2. love and belonging. This is a major one for social media - building groups dedicated to people or things. These can often be very niche.
Kaboodle is a free social network geared toward people who like to shop. Founded in 2005, its mission is to help people recommend, share and discover products. It's different from a regular shopping site because its not just a list of products. It offers users tools to better organise their shopping as well as find the best prices. The site boasts more than 12 million monthly visitors with more than 800,000 registered users. The site doesn't sell anything -- it merely exists to help people to share information and bond over their shared interest in shopping. Users say that the community points them toward items they wouldn't have found on their own. Paid advertising supports the site.
The first ever social network:
The WELL is a cherished destination for conversation and discussion. It is widely known as the primordial ooze where the online community movement was born — where Howard Rheingold first coined the term “virtual community.” Since long before the public Internet was unleashed, it has quietly captivated some accomplished and imaginative people. Over the last three decades, it’s been described as “the world’s most influential online community” in a Wired Magazine cover story, and ” the Park Place of email addresses” by John Perry Barlow. It’s won Dvorak and Webby Awards, inspired songs and novels, and almost invisibly influences modern culture. It is build upon Grateful Dead and the site is the central conference, where everybody goes first. Announcements, general discussions and lots of playful topics. People talk about their own lives as well as about the band and other Deadhead matters. Founded more than two decades ago in association with the Whole Earth Review, the service was recently purchased to be run by a group of its own long term active members.
Professional - Linkedin:
A business-oriented service that allows users to share online CV profiles in order to communicate with other business professionals and gain employment.
Formed in 2002, it’s one of the earliest networking sites that offered users the ability to communicate for employment and career progression.
It’s regularly used as a means of crowdsourcing personnel for projects, and dedicated websites such as www.crowdsourcing.org work as a collective hub for projects that require skills and experience.
Crowdsourcing: when media producers use online technologies, such as social media, to ask for staff or volunteers who have a skillset to work on a project.
eg. kickstarter, gofundme
eg. kickstarter, gofundme
Social TV
Many media institutions – especially television – encourage audiences to use social media. Watching television is increasingly becoming integrated with social networking via smart TV and black box devices.
For example, The X Factor is fully integrated with live Twitter feeds throughout the show. This encourages participation, and can also be used by media producers to measure the impact of participation.
Excellent notes
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