Section B: exam question practice


Gizmo Games plan:

Potential social media channels:
  • Taking into account our target audience, the best social media channels for our campaign will be Instagram, Twitter and Facebook. 
  • Instagram is where our main campaign will be. This is because it's the social media channels that is used the most by people in this age group.
  • Twitter is used by people in the older part of our target audience, so we can aim specific adverts at them on Twitter.
  • Facebook doesn't have a word limit so we can use FB for longer advertising concepts.

Online tools that we could use during the pre-production phase:
  • Google Analytics to monitor the audience uses and feedback of our app. The app will be available on Google Store which is how we will access Analytics page. 
  • Buffer - which could be used to schedule parts of our advertising campaign on social media 
  • Google adWords - to find the most effective way to get your app to the top of each App Store search page. (SEO)
  • Canva - in order to design our adverts, and parts of the app (image design)
  • Monday.com - to delegate tasks to the team, and to inform the team on key milestones
  • Hootsuite
  • Backtweet
  • Redbooth









Comments

  1. JCoSS Media DeptNovember 29, 2019 at 4:24 AM

    Please post the PPT you worked on as a group in class - ask Sam for it.
    Mr Boon

    ReplyDelete

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